Part II
Finding a Location

If you have a school, you can use this plan to help a key student open their own club with your technical assistance. You might as well help them now and show some interest because they will do it later without you.

1. A club is a group of individuals who meet together at someone else's facility with the primary intention of training. This does not mean that money is made, however, the primary motivation of the instructor is the teaching experience.

2, Here is where to look to begin a club. Contact YMCA/YWCA's, recreation centers, high schools, colleges, technical institutes, community colleges, large businesses, small towns more than 10 miles from larger cities.

3. In short, you can start a club anywhere there is a concentration of 500 people of more. Remember that wherever you go somebody has probably already been there, so look sharp and expect your contacts to be hesitant.

4. If your location is highly visible and your class exciting, your spectators will become participators if you ask them to join in with the class to take a trial lesson.

5. Your approach to any sponsoring organization should be as professional as you can make it. Go in looking like a business professional in order to establish an air of authority and dependability, but don't be phony.

6. If you teach as though you are an entertainer instead of a "tough guy" you will draw a crowd and your future is secured.

7. Once your program is established, you may decide to expand into your own school. There are several careful planning steps that must be made first:

• A. Determine the average gross receipts earned from your club.
• B. Select a location.
• C. The rent should be no more than 30% of your average monthly receipts.
• D. Poll your students and get their commitment to continue with you in the new location.
• E. Offer your students incentives to enroll NOW.
• F. Enroll as many students as possible to a membership in order to assure future proceeds.
• G. Show how your new school will benefit their training with more classes, more hours, more private instruction, more equipment, etc.
• H. Let your students know that these extra benefits will cost more but, If they enroll now, they can continue at the same cost instead of the higher rates.
• I. Once a 5 to 1 or better income-to-rent ratio Is assured, then make final arrangements for the new location and give notice to the sponsoring organization. Always leave on good terms.
• J. Under no conditions do you move until you have achieved a nest-egg of at least twelve times the projected cent.
• K. The final commandment Is to never take another instructor's students. It is unethical and illegal.

Now let's consider what your Studio should look like.

1. You will need at least 1500 square feet.
2. Block lettering on the windows, Stay away from oriental lettering.
3. A "visitors welcome" sign should be displayed.
4. Spectators should have seating arrangements.
5. Two dressing rooms and at least, one bathroom.
6. Showers are optional.
7. Good housekeeping and keep the bathroom clean.
8. A small office to conduct business and interviews.
9. An Ameriean flag and the flag of your style origin.
10. The following should also be included:
• Kicking bags
• Stretching machines
• Kicking mitts
• Meditation benches
• Practice knives
• Bookcases
• Staffs
• Chairs
• Mirrors
• Fans

You should also display a picture of your founding Grandmaster along with studio pictures, certifications and awards.

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